University of Poonch Rawalakot intends to be the premier center of excellence by adopting interactive methodologies and research while strengthening the positive historical and cultural values of the region.
University of Poonch Rawalakot is to build foundation for the educational opportunities under conducive environment to take the best advantages for the identification of self-reliance, wisdom, values, human potentials for the advancement of knowledge, development of skills and intellectuals to contribute and support the society for the betterment of humanity.